4 Proved Ways to Optimize Your Website

4 Proved Ways to Optimize your Website

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring , evaluation and analysis

Below is a detailed  four-step process for a strategy for search engine optimization. Use this as your top-level checklist.

Step 1: Target Market Business Analysis

Website analysis. Analysis of meta sets/keywords, visible text and code to determine how well you're positioned for search engines. For example, how much code do you have on a page compared to text?

Competitive analysis. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary.

Initial keyword nomination. Development of a prioritized Keywords list related to your customer base and market segment. Begin with this: What would you type into a search engine to find your business website or page? Then, ask your customers!

Step 2: Keyword Research and Development

Keyword analysis. From nomination, further identify a targeted list of keywords and phrases. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each keyword. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.
Best SEO Expert in Dallas

 Ranking assessment.
You need to understand where you are now in order to accurately assess your future rankings. Keep a simple Excel sheet to start the process. Check weekly to begin. As you get more comfortable, check every 30 to 45 days. You should see improvements in website traffic.
Goals and Objectives.
 Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don’t skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one percent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales.

Step 3: Content Optimization and Submission

Create page titles. Keyword-based titles help establish page theme and direction for your keywords.

Create meta tags. Meta description tags can influence click-throughs but aren't directly used for rankings.

Place strategic search phrases on pages
 Integrate selected keywords into your website source code and existing content on designated pages. Make sure to apply a  guideline of one to three keywords/phrases per content page and add more pages to complete the list. Ensure that related words are used as a natural inclusion of your keywords. It helps the search engines quickly determine what the page is about. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. for more information visit Dallas SEO Services

Develop new sitemaps for Google and Bing.
 Make it easier for search engines to index your website. Create both XML and HTML versions. An HTML version is the first step. XML sitemaps can easily be submitted via Google and Bing webmaster tools.

Submit website to directories
 Professional search marketers don’t su­mit the URL to the major search engines, but it’s possible to do so. A better and faster way is to get links back to your site naturally. Links get your site indexed by the search engines.
Test and measure.
 Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with.
 Step 4: Continuous Testing and Measuring
Maintenance. website content modification is  necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. You also want to review your link strategy and ensure that your inbound and outbound links are relevant to your business. A blog can provide you the necessary structure and ease of content addition that you need. keyword modification can help you to rank in search engine.Dallas SEO Consultant