How to Write SEO Optimized Articles
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| Dallas SEO Consultant |
How to write SEO Optimized Articles
One of the best ways to
Keep Getting traffic for your
oldest/earliest posts is to make them search engine friendly.
In the long run, Only Search Engine Can help you to get traffic from old posts.
Every blog post is like a webpage
in terms of search engine ranking and you can optimize each
post with specific keywords for
search engines.
Writing SEO Optimized Articles:
When writing these SEO articles,
there are several things that
you should keep in mind.
1. Post Title and Meta Title
First, you need to understand the difference between post title and meta title.
·
Post title: How your reader
sees the title of the post on your website.
·
Post meta title: How search engines
show your post in search results.
If you have not
specified a meta title in your SEO settings, your post title will be treated as the meta
title.
·
It is important to have your keywords in the meta title.
2. Post Meta Description
All of the most
popular SEO plugins allow you to add meta descriptions to a post.
These descriptions play a
major role in search engine ranking.
Think of a meta description as a sales copy for your blog post:
·
In 156 characters, you
need to add your keywords and create a description that is seductive enough for
users to click on it.
·
You should go back to any of your previously
published posts which do not have a meta description and add one.
·
By optimizing your post
meta descriptions, you are ensuring
that every post you write has the potential to drive a maximum
amount of traffic to your site. Dallas
SEO Consultant
3. Image Alt Attribute
Google can’t read images.
·
Text is how Google
recognizes an image.
To ensure that search engines can understand what an
image is about, you must be sure to use proper
image names.
Many people make the mistake of uploading images with names
like image001.jpg. This is a huge
mistake!
·
4. Interlink and Anchor Text
·
When writing a new post,
it’s always a good idea to link back to old post so that readers
will stick around your site for
longer and also so that search engines can re-crawl these old posts.
·
This helps in better
navigability of your site which reduces
the bounce rate- another important SEO factor.
·
When you interlink, you
should use the Anchor text technique.
·
Simply put, when you
link to a blog post, you see an option to add a link and a title.
5. Permalinks:
Remove stop words
When we write a post, our post titles usually come with lots of stop words.
So for example, when we write a post with the title:
·
3 Ways to Make a Blog
Business Plan
Our post permalink, by default, would be:
·
domain.com/3-ways-to-make-a-blog-business-plan.html
“To” and “a “are stop words in the example
above.
You can click on edit permalink and change the
permalink to “blog-business-plan”, thus eliminating the stop
words.
·
Important Note: Never change your post permalink once the post is published.
6. H1, H2, H3 Headings
We use the Thesis post styling feature to create
the style of our blog posts.
This is fine, but we must not ignore one of the most important aspects of SEO:
·
Using proper H1, H2, and
H3 heading tags.
By default, in any SEO-optimized theme, the post title uses an H1 heading Tag. So
for the next sub-heading, you can use an H2 heading, and then an H3 heading,
and so on.for more clarity and examples Dallas
SEO Consultant
It is always a good idea to use proper heading tags for effective SEO writing, especially
when you are writing a long post.
According to the SEO community, it’s a good idea to use your keywords in H1, H2, and
H3 tags.
Final Checklist:
·
Post title for readers & meta title for search
engine (keywords in titles).
·
Post meta description (optimize
it for better CTR and use your target keyword once).
·
Image Alt text (use
keyword).
·
Interlink within a post
using good anchor text.
·
Post permalink (remove
stop words from permalink).
·
Use proper heading
tags (keywords in H1, H2, H3 tags)
For more information or suggestions Dallas
SEO Consultant
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