Create A YouTube Traffic Jam with Simple Optimization Tips

Create A YouTube Traffic Jam with Simple Optimization Tips

Did you know that YouTube is the second largest search engine after Google? As a Google product, YouTube has climbed to the top with over 4 billion videos being viewed every single day and a staggering 60 hour of video getting uploaded every minute. Uploading and marketing your videos on YouTube can help give your content visibility in both YouTube and Google search.

A YouTube channel serves as a hub for all your companies video content, allowing you to present your product, service or mission to a platform that sees over 800 million unique users visit each month. Today we’ll explore four ways to optimize your YouTube channel to ensure your videos are being discovered, watched and shared by looking at examples from existing innovators.

1. Optimize Your Videos Metadata

What is metadata you ask? Metadata is all the information you enter about a video to help clearly define the subject of a video. In terms of YouTube, the metadata makes up the title, descriptions and tags of your videos. Dallas SEO Consultant

Optimizing these key sections of your video content will help rank your videos in both Google and YouTube. It’s important to note that content is king – if your video is the type of content your audience wants to see then these optimizations will help further a video’s reach. If your video content stinks, then optimizing your metadata is going to do very little to extend its visibility.

Title Your Video Correctly

Write a concise, descriptive title using key phrases that people would search to find your video. Be as natural as possible, but also incorporate YouTube’s Keyword Suggestion Tool as an approximation of how much global monthly traffic a particular key phrase receives. Make sure you choose “exact match” when doing keyword research with this tool. . Dallas SEO Consultant

In the above example, Zappos chose to title their video 5 Ways to Cuff Your Jeans!as a means of making viewers with style questions aware that Zappos is here to help style your clothing as well as offer some for sale. The title is more likely to be found by someone not searching for Zappos specifically, but more so for someone looking for help styling jeans. Zappos used the title of the video to help illustrate the video’s purpose of providing a service to viewers. In the end, helping bring the video in front of a relevant audience for Zappos. . Dallas SEO Consultant

Make Use of Your Video’s Description

Each of your videos should have a lengthy description of what the video’s content is all about. In this case, Zappos could have been lengthier in its description of this video but nonetheless they describe the contents of the video using similar keywords they used in the title.

One thing Zappos did correctly was include a URL at the very beginning of their description of this video. Always include a relevant URL to your website, whether it is a specific page or just the homepage of your website, so your viewers can find the corresponding information from your video on your company’s website.

Following the URL, include your most important keywords in the first few sentences of your description because some of your description. This is because depending on the length, gets hidden behind the show more tab. Aim to have at least a 250 word description using key phrases you’ve researched for the title of the video. Remember to keep your videos balanced with use of key phrases, while remaining natural.

Add Tags to Your Videos

Adding ten to twenty tags per video is an ideal way to make use of keywords relevant to your video but that couldn’t naturally fit in your title or description. Each tag should be a word or phrase (use mostly phrases), that are relevant to the content of the video as well as the ways in which you predict users would discover such a video. Follow Zappos examples of how to tag your videos with their use of keywords like how to, how to dress, 2012 fashion, what to wear, how to cuff your jeans etc.
Use Descriptive Playlists

Playlists are a feature that allows you to organize your videos on your channel into groupings based on a topic of your choice. There are a few benefits in using playlists to organize your video collections on YouTube when it comes to achieving greater visibility to your channel’s content.

Begin grouping videos of a similar topic into playlists.

Target chose to group all their web exclusive content in one playlist and all their TV commercials into another. By grouping your videos together based on their topic, these videos are more likely to drive traffic between one another due to both usability and YouTube’s search algorithm. A user is more likely to watch a video of the same subject matter right after they’ve just watched a video on that topic.

Use keyword focused titles for your playlists. . Dallas SEO Consultant

YouTube’s search algorithm takes into account many factors to determine what videos show up for what keywords. Keep this in mind when naming your playlists because it’s one of the factors YouTube takes into account to determine the subject matter of a video. Keep the title short, descriptive and use YouTube’s Keyword Suggestion Tool as a reference for finding keywords with a substantial global monthly search volume. Make sure when you’re using this tool to search with exact match types and to only use it as an approximate estimate on the value of certain keywords.

Write a keyword focused, accurate description for the playlist.

This description can be a maximum of 5,000 words, allowing users to understand the subject of the playlist at a glance and YouTube’s algorithm to take into account the contents of the playlist. Target wrote one sentence describing their Current TV Spots playlist, using keywords like great commercials, exclusive online content and of course Target. Completing the same type of research for the title of your playlist is also recommended when writing the descriptions of your playlists as well. . Dallas SEO Consultant