how to run successful social media campaign (Part 2)

How to run social media campaign (Part 2)

8. Use a Content Calendar

Doing things randomly and posting updates here and there wouldn’t lead you to success. To succeed, you need to know what works well and to know it; you need to be organized and have a content schedule. So, use a content planner to create and organize your social content schedule. Dallas SEO Consultant

To start with, you can use something as simple as an excel sheet or Google Sheet and then go for an advanced tool. The idea is to keep track of what content is published and how it performed so that you can plan your further actions based on actual data.

9. Use a Content Curation Tool

It’s hard to come up with content to share every day, and if you’re focused more on providing quality, it might cost you a good amount of time to pick the right content. You can do it manually when you start fresh but, you’ll need a curation tool when you want to scale up and automate. Try different curation tools available and pick the one that suits your needs and preferences.

But, don’t let the tool run your social updates. You should check the content before sharing them on your business or personal profile. Because, it’s your reputation at stake.

10. Do a Weekly Podcast

People are busy to read, and when they do, they just scan. And people are more interested in listening than reading. They can do it while commuting or driving or working. You can use this shift in behavior to your advantage. Create a weekly podcast, discussing hot topics in your niche or giving how-to tips, or interviewing celebrities in your niche. For more information Dallas SEO Consultant

Having a podcast will help you reach the audience who doesn’t prefer reading long posts and articles. You can create a transcript of the podcast and satisfy the audience segment who prefers to read. And talking is somewhat easier than writing a 2000 word blog post.

11. Use Targeted Call-To-Actions

Shockingly, many marketers fail at this.

They post fantastic social updates and end up with fewer likes and shares compared to a mediocre social update. The difference is, the average post asked the people to like the post or share it while the awesome post didn’t.

People don’t take action unless they are asked to. They don’t have time or interest to do something unless they are impressed entirely or asked to. So use right, targeted call-to-actions like – find out more, check it out, like the post, share the post, retweet it, and comment your feedback, etc.

12. Test Your Headlines

This is what separates social media rockstars from wannabes?

Testing the headlines.

Ordinary social media marketers share an update and then move on to the next. Either it works or fails. They don’t know why it worked or why it didn’t and they are not much interested in knowing it.

But rockstar social marketers don’t work like that. They share a post, then share it again later with a different headline, and repeat it. It’s not that they don’t have other content to share.They want to learn which headline gets the best results for the update. They test different headlines to get the maximum engagement for each of their updates. So, go and test your headlines. Dallas SEO Consultant

13. Make Quora Your Best Friend

Quora is one of the less utilized marketing tools in content marketing and social media marketing. It’s a goldmine to learn what people want to know about your niche. You can leverage Quora to find what questions people are asking about your niche and answer them on Blog, Facebook, & Quora.

14. Ask Your Audience

Do you want to know what content to create next? Or what video to record? Or which topic to discuss on your podcast? Do you want to know what makes your audience happy or worried? Or what they want to learn next? Or what could make their lives better?
Stop wondering about the answers and ask your audience.

Asking them about their dreams, goals, problems, and pains not only helps you to create better posts and content but also helps to get more engagement. Social is all about helping your audience, and there is no better way to do it than asking them straight.

Well, those are some tips that’ll help you both long term and short run. You would want some tips you can implement right away and get some results. Dallas SEO Consultant

15. Promote via Email Signature or Profile Link

This is one of the simplest ways to promote your page.

Do you email people regularly? Or do you have a social media profile that gets more visits? Then promote your page or profile through email signature or profile link. Also, update your page link on all your profiles and post about your new page on your personal profiles.

16. Update Your Cover Photo

Many marketers tend to take their Facebook cover photo lightly. It doesn’t get the attention it actually deserves. Consider it like a promotional billboard and update it regularly to convey your latest brand message.

17. Use CTA On the Cover Photo

When someone visits your page, your cover photo is the first thing they notice. Make most of that moment of attention. Ask the visitor to sign up to your newsletter or like the page or check your latest video or blog post or something. Have a call to action on the cover photo. Dallas SEO Consultant

18. Pin a Post

This is another quick action you can take that’ll help you instantly. Pin your important post to make it visible to most of the visitors. Pinned posts are hard to miss when someone visits your page. So, pin one today.

19. Experiment with Emoticons

Make the quick polls interesting with emoticons. Ask them to record their preference by picking an emoticon. It works really well with millennial audiences.

20. Leverage Video and Facebook Live

Videos are the hot thing on Facebook. So communicate with your audience through videos. Make them short and direct to the point. Connect with them via Facebook live. The engagement for videos and live are tremendous.

I believe the tips shared in this blog post will help you get better results from your social media campaigns.for more Dallas SEO Consultant