How to Run Twitter Campaign

How to Run Twitter Campaign

With over 140 million active users and over 340 million tweets daily, it’s no wonder Twitter’s become a crucial tool for marketing campaigns.

Below are 18 simple tips, tricks and tools I’ve compiled to help you rock your future Twitter campaigns. Enjoy!

Twitter Campaign Tips

1. Choose a Unique Hashtag

Choose a unique hashtag as it relates to your event. Make sure it’s short, easy to remember, and one your consumers will relate to. (A perfect example is Nike’s #MakeItCount hashtag.) And of course, search Twitter to make sure it’s not already in use. Dallas SEO Consultant

2. Set Specific Campaign Goals

The more specific your goals, the easier it will be to steer your campaign in the right direction. Are you using the campaign to build your mailing list? Encourage donations? Raise awareness for your cause?

Choose one primary goal and use it as your campaign’s compass.

3. Promote Your Hashtag In Advance

Count down to the launch of your campaign by using the hashtag in all updates relating to it. It’s a great way to build excitement and dialogue with your followers.

4. Ask For Retweets

When it comes to important campaign messages, simply ask for retweets! Asking can generate four times more retweets. Dallas SEO Consultant

5. Leave Room For Retweets

Many people like including a comment with their retweet, so make sure your campaign tweets leave room for participants to do so. Otherwise, they may not bother sharing your content.

Recommended length? Shoot for around 100 characters.

6. Use No More Than Two Hashtags Per Tweet

Not only will using more than two make your tweet look spammy, studies have shown that when tweets show up to two hashtags there’s a 21% higher engagement rate (and a 17% decrease in engagement if a tweet includes three or more).

Use the hashtag of your campaign, along with a hashtag that targets the audience you’re looking to reach. Dallas SEO Consultant

Twitter Campaign Tricks

7. Take Note of the Least ReTweetable Words

A study by Devdigs revealed the 20 least retweetable words. Avoid using the words below in your campaign tweets:

1.       game

2.      going

3.      haha

4.      lol

5.      but

6.      watching

7.      work

8.     home

9.      night

10.  bed

11.   well

12.  sleep

13.  gonna

14.  hey

15.  tomorrow

16.  tired

17.   some

18.  back

19.  bored

20. listening

And use the words/phrases known as the most retweetable instead:

1.       you

2.      twitter

3.      please

4.      retweet

5.      post

6.      blog

7.      social

8.     free

9.      media

10.  help

11.   please retweet

12.  great

13.  social media

14.  10

15.  follow

16.  how to

17.   top

18.  blog post

19.  check out

20. new blog post

8. Compile User-Generated Content

According to HubSpot, approximately 8 out of 10 Generation Yers say user-generated content influences their purchases.

Boost engagement by encouraging your fans to post photos, videos, and other content as it relates to your campaign. It’s a great way to boost engagement and spread the word about your campaign, brand, and products/services. Dallas SEO Consultant

9. Have a Plan In Case Your Hashtag Goes Viral… For The Wrong Reasons

If there’s one thing we can all learn from the disaster that was #Devdigs, make sure you have a strategy in place for if there’s a campaign backlash, and your campaign’s trending for negative reasons.

10. Rock Your Headlines

Tweets are like magazine and newspaper headlines. Rock your headlines to catch people’s attention, and a creative campaign to keep them engaged.

11. Use Targeted Keywords In Your Tweets

Make a list of keywords that best describe your business, industry, and campaign. Do your best to incorporate these keywords organically into each of your tweets. This will help your audience find you faster.

12. Use Your Twitter Background to Its Fullest

Each time you have a Twitter campaign going on, customize the background of your Twitter account to promote it. Dallas SEO Consultant